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Campaigns

We create campaign stories that get votes and support. Strategies built on an understanding of human nature are our long-standing heartbeat.

Win the Election

In simple terms, to win elections, to force change or to maintain the status quo:

We need to know who our voter is and where they are;

We need to create an understandable message about why they should vote that they will be happy to spread on their own;

We need to know how and when to get that message out to the voter through effective campaign techniques and candidate preparation so that they go to the polling station, not the garden, on Election Day.
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Voter Psychology, Not Politics

Our experience shows that it is not as important to know the politics as it is to know the psychology of the voter. Their feelings, joys and worries. Campaigning can no longer be done at home on one's knee with the involvement of family and a few friends. There is also no point in sponsoring advertising agencies that will be overdoing it with creative solutions but have no idea about your voter. We're coming up with something we've tried ourselves.

Media Training Not Only Before the Campaign

In general, our media training sessions are very popular with you and we are enjoying them. Candidates can take such training before a campaign, but we also have business leaders coming in who want to represent themselves and the bank excellently in TV spots, shows and podcasts.

You have a unique opportunity to learn tips and tricks from an experienced practitioner in the well-hidden laboratory of media preparation–Michal Novota, who for many years moderated studio debates and prepared top politicians such as President Zuzana Čaputová for TV appearances.
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Recipe For a Good Campaign

We have learned that candidates with an interesting story who care about the citizen win. Not those who think they know too much.

Our proverbial story triangle.
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References

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I took the opportunity to consult with my colleagues at Restartup during the election campaign. I very much appreciated the comprehensive approach to finding optimal procedures. It was not about any formal recommendations, but about trying to adapt the solutions to my nature and way of thinking, which allowed me to get much closer to the people of Zvolen and to present my opinions and proposals. Their expertise and insight helped me, especially in overcoming vicious electoral attacks. The professionalism of the entire Restartup team gave me an incredible amount of energy for the campaign and I am convinced that it was thanks to them that I succeeded in the elections.
LENKA BALKOVIČOVÁ
Mayor of Zvolen in 2014 - 2022